Are Google's Analytics Certification Worthwhile?

Are Google's Analytics Certification Worthwhile?

Friday, May 29, 2015
Over the last couple of weeks I've been genning up on their already pretty solid Google Analytics knowledge in order to take the Analytics certification exam on the Google partners site. I think it was a useful thing for us to do. It's further evidence that we do actually know what we're doing and can help people get the best from their digital marketing. It's certainly not too easy (unless you cheat and Google Google's answers, which you would have plenty of time to do), though most of the difficulties are caused by what are pretty much trick questions rather than by the difficulty of the material. ...

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Mobilegeddon!!!

Mobilegeddon!!!

Wednesday, Apr 22, 2015
As of the 21st April 2015, Google's page ranking algorithm will penalise websites which aren't mobile friendly. With mobile traffic now making up between a third and a half of all web traffic, depending on which estimates you go on, this is a move that comes as little surprise. At Will Hall Online, we make use of Responsive Web Design principles to deliver an experience for mobile users which is of an identical quality to that offered on a desktop. ...

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XMLWriter for Google Base and Beyond

XMLWriter for Google Base and Beyond

Sunday, Sep 5, 2010
I had a whale of a time trying to get some data posted onto Google Base, to enable the shop to sell items from Google Products. Although I am sure that popular e-commerce packages, and probably CMSs, all have uploader modules/components/plugins to do this for you, it is difficult trying to do a bulk export with xml so here is a quickie I wrote to help with getting the correct syntax for Google base using PHP's XMLWriter tool: ...

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Speed Affect on Search Rankings

Speed Affect on Search Rankings

Friday, Dec 18, 2009
I have been reading a bit recently about how speed is going to become very relevent in search engines results. And I do no mean merely the speed of the web server/site. Speed to me means two sepearte things. Both the speed of the site, and the speed which you can get your article/posting/page listed in search results. ##1. Page Speed I have been recently working on getting a few of my sites running quicker. ...

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Sitemaps - Let Them Know You're There

Sitemaps - Let Them Know You're There

Sunday, Sep 20, 2009
Getting started with sitemaps for SEO and discoverability.

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