As of the 21st April 2015, Google’s page ranking algorithm will penalise websites which aren’t mobile friendly. With mobile traffic now making up between a third and a half of all web traffic, depending on which estimates you go on, this is a move that comes as little surprise.

At Will Hall Online, we make use of Responsive Web Design principles to deliver an experience for mobile users which is of an identical quality to that offered on a desktop. Key components of responsive design include:

  • Mobile-friendly navigation
  • Lightweight pages that load quickly on mobile internet connections
  • Content that rearranges itself depending on browser width
  • Legible fonts
  • Compatibility with touch-based actions

However, truly responsive design goes much further than checking these boxes. It’s about providing mobile users with an experience that’s genuinely enjoyable, and doesn’t feel like an afterthought. It’s about putting at least as much effort, if not more, into the functionality and appearance of a site on mobile devices as on desktops. From now on, companies who go to great lengths to provide a great experience for all of their visitors will be rewarded with greater prominence in search results. We think that’s a good thing.

To find out whether or not your website meets Google’s mobile-friendly criteria, you can use Google’s Pagespeed Insights and look at the mobile tab to see what could be improved.

If there’s anything you think Will Hall Online might be able to help you with, then please use this site’s contact form to get in touch. We specialise in producing great mobile experiences that can help businesses to achieve their goals, and we’d love to hear from you.