We build our sites in compliance with Level AA of the World Wide Web Consortium’s Web Content Accessibility Guidelines to make them truly accessible to everybody, including those who require assistive software or hardware to enable them to access the internet effectively.
We feel very strongly about this because, at its core, accessibility is what the world wide web is all about. When its inventors envisaged the network, they imagined it relaying information rapidly to everybody, everywhere. If a website doesn't cater for all of its users, then that contravenes the founding principles of the internet. Aside from any moral implications, the website is also missing out on potential users as well!
That's why we invest time making sure that we're using accessibility features such as semantic HTML and alternative text for images. It's all basic stuff, but it makes a massive difference when it comes to ensuring that each website is accessible to everybody on the internet, as it should be.